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The Company 公司簡介: A renowned companies in the beauty industry in China, known for its prominent beauty brands. The company is famous for its innovation, high quality, and diverse product offerings and holds a significant market share and possesses strong brand influence. 一個(gè)在中國美妝行業(yè)的知名企業(yè)，以其旗下的美妝品牌享譽(yù)業(yè)內(nèi)外，憑借著創(chuàng)新、高品質(zhì)和多元化的產(chǎn)品而聞名并且擁有廣闊的市場份額和強(qiáng)大的品牌影響力。 The Responsibilities 工作職責(zé): 1.Trend Analysis and Market Research: Conduct effective trend analysis and market research based on brand positioning and industry trends. Have a keen judgment on consumer pain points, needs, and emotional trends. 趨勢分析與市場調(diào)研：根據(jù)品牌定位和行業(yè)趨勢，有效進(jìn)行趨勢分析和市場調(diào)研。對(duì)消費(fèi)者的痛點(diǎn)、需求和情緒趨勢有敏銳的判斷力。 2.Creative Product Conceptualization: Propose creatively appealing product concepts based on trend analysis, define product directions for target user groups, and develop comprehensive plans for product launches and promotions. 創(chuàng)意產(chǎn)品概念化：根據(jù)趨勢分析，提出創(chuàng)意吸引力的產(chǎn)品概念，定義針對(duì)目標(biāo)用戶群體的產(chǎn)品方向，并制定產(chǎn)品上市和推廣的整體計(jì)劃。 3.Product Lifecycle Management: Have knowledge of product lifecycle management. Have practical experience in formulating marketing communication strategies and product iteration directions at different stages of creating major products. 產(chǎn)品生命周期管理：具備產(chǎn)品生命周期管理的認(rèn)知。在打造大單品的不同階段，具有制定營銷傳播策略和產(chǎn)品迭代方向的實(shí)踐經(jīng)驗(yàn)。 4.Market Communication Strategy: Develop market communication strategies and product iteration directions, especially at different stages of major product development. 市場傳播策略：制定市場傳播策略和產(chǎn)品迭代方向，尤其是在大單品開發(fā)的不同階段。 5.Product Development Practical Experience: Have practical experience in formulating market communication strategies and product iteration directions during the creation of major products. 產(chǎn)品開發(fā)實(shí)踐經(jīng)驗(yàn)：在打造大單品的實(shí)踐中，具有制定市場傳播策略和產(chǎn)品迭代方向的實(shí)踐經(jīng)驗(yàn)。 The Requirements 職位要求: 1.Bachelor's Degree or Above: Possess a bachelor's degree or higher, with a strong sense of fashion aesthetics. 本科或以上學(xué)歷：擁有本科或以上學(xué)歷，具備較強(qiáng)的時(shí)尚審美觀。 2.Successful Practical Experience in Major Product Planning and Market Communication: Have successful practical experience and personal insights in major product planning and market communication. 在大單品產(chǎn)品策劃和市場傳播方面有成功的實(shí)踐經(jīng)驗(yàn)和個(gè)人思考。 3.Strong Creative Ability: Possess strong creative abilities. 具備較強(qiáng)的創(chuàng)意能力。 4.Experience in the Beauty Industry Preferred: Prior experience in the beauty industry is preferred. 美容行業(yè)優(yōu)先。 5.Understanding of Beauty Products Preferred: Candidates with some understanding of beauty products are preferred. 對(duì)美妝產(chǎn)品有一定了解者優(yōu)先考慮。 NOTICE: Please provide profile in English and Chinese. 請(qǐng)?zhí)峁┠闹杏⑽暮啔v。